National FE Student Segmentation: FE Insight & Diagnostic Tool Package

Do You Want to Know What Students in Further Education Really Need in Your Region?

A national study of FE students to enable a richer understanding of FE student characteristics and needs.
The study is based on over 35,000 responses from students in both FE colleges and sixth forms.
Four distinct segments were found during the research.

REPORTING
PACKAGE

£5,500 (exc. VAT)

Full National Report: Understand the full picture
Regional FE Segmentation Report: Understand your regional students
Full data table outputs for regional vs. national results

DIAGNOSTIC TOOL
PACKAGE

£2,500 (exc. VAT)

FE Segmentation Diagnostics Tool: Assign student segments (access for 1 year)

* User terms and limits apply

FE INSIGHT & DIAGNOSTIC TOOL: ALL
INCLUSIVE PACKAGE

£7,500 (exc. VAT)

Full National Report: Understand the full picture
Regional FE Segmentation Report: Understand your regional students
FE Segmentation Diagnostics Tool: Assign student segments (access for 1 year)
Full data table outputs for regional vs. national results

The main aim of the study was to identify and aggregate key groups of FE students so that their needs could be fully understood and met, in relation to progression and transition into higher education, and career pathways.

Detailed Package Deliverables

Full National Report: Understand the full picture

The report will include the following areas at a national level for FE students:

General attitude and perspectives on Higher Education (HE)
Self efficacy / confidence, self motivation and sense of belonging
Future aspirations and HE intentions
Belief in the value of different progression pathways
General interest in subject areas
Current knowledge of educational pathways and the application process
Perception of HE Pathways
Career aspirations
Careers guidance and identification of knowledge gaps
Activity/intervention preferences, including identification of activities that have had a positive impact
Identification of social and economic factors that may have an impact on their educational experience
Subject areas studied and future subject interests
National segmentation groupings and their key characteristics
National segmentation distribution

Demographic sub-groups will also be reported on:

Gender
Ethnicity
Socio Economic status
Key interest groups; adult learners, kinship students, disabilities/learning difficulties, parents, care experienced

Visually engaging PPT report
Executive Summary

Regional FE Segmentation Report:
Understand your regional students

Full comparison / benchmarking of regional results vs. the national trends
National and regional results statistically tested for significance

The following areas will be compared on a regional / national level:

General attitude and perspectives on Higher Education (HE)
Self efficacy / confidence, self motivation and sense of belonging
Future aspirations and HE intentions
Perceived benefits of HE
Transition and fit with HE
Belief in the value of different progression pathways
General interest in subject areas
Current knowledge of educational pathways and the application process
Family members/friends who have attended HE

Regional segmentation distribution vs. national distribution
Visually engaging PPT report
Full data table outputs for regional vs. national results

FE Segmentation Diagnostics Tool:
Assign student segments (access for 1 year)

The FE Segmentation Diagnostic Tool will allow you to accurately assign students, on the ground, with their segment. This will help you to target interventions more accurately and understand the real needs of students when delivering interventions in real time. The algorithm running the Tool is based on the results from a national FE segmentation study.

Assign students with their FE segments
Live results
Flexible solution: segment allocation for large or small student groups
Results automatically generated

Segments accurately assigned to students on the ground
Intuitive online platform
Algorithm based on a national survey dataset of over 35,000 responses

Survey FAQs

You can assign students to segments via. a segment allocation survey. You can create this survey by following a few simple steps on the FE Segmentation Diagnostic Tool.

How do I distribute the segment allocation survey to students?

An online survey link and QR code will be automatically created for each segment allocation survey. The link can be shared separately with students. Students also have the option to scan the unique QR code for the survey which will take them to the online survey.

I am concerned about survey fatigue, how many questions do students need to fill in?

We understand that students sometimes fatigue of survey requests, which is why there are only 8 questions to fill in!

Where do the results show from my segment allocation survey?

Navigate to the home page for the FE Segmentation Diagnostic Tool and select ‘View Existing Surveys’. Results from all the segment allocation surveys you have created will show here.